Amsterdam-based Merqato, a data and market intelligence company, announced on Tuesday that it has received a €350,000 convertible loan from Innovatiefonds Noord-Holland.
Thomas Beelaerts, co-founder of Merqato, says, “We will use the investment from Innovatiefonds Noord-Holland to further develop our ‘forecasting tool’ together with pilot partners. In this way we will contribute to better valorisation in the fresh produce market, which is still often a big challenge.”
Merqato: Predicting fruit and vegetable price and volumes
Founded in 2023 by Claire Bénard, Jan-Willem Snoeker and Thomas Beelaerts, Merqato is on a mission to optimise the value chain of fresh fruits and vegetables by developing predictive algorithms.
The company does this through the fusion of various data points, including corporate data and external data such as weather, energy prices and trade data.