Rotterdam-based Spotler Group, a leading European marketing technology company, announced on Tuesday, August 1, that it has acquired Dutch-based Shopping Minds B.V., a cloud customer data platform that specialises in personalised e-commerce experiences.
The financial terms of the deal have not been disclosed.
Spotler Group says the strategic move showcases its commitment to investing in the Commerce Experience Platform (CXP) category, enhancing its existing capabilities in website personalisation, product recommendations, merchandising, and customer insights.
Spotler Group’s CEO, Lee Chadwick, highlighted the strategic acquisitions’ value in managing first-party data and offering retailers engaging online retail experiences.